Born from a Pinterest board full of dream tattoos - and a conversation about why we were too scared to actually get them.
It started like it does for most women - scrolling. Late at night, saving every fineline rose, every dainty script, every sleeve we'd "definitely get one day." Our Pinterest boards were overflowing. Our skin? Completely blank.
What if I hate it in 2 years? What if it doesn't look right in a wedding dress? What if my body changes after pregnancy?
We watched friends go through the regret. The cover-ups. The $4,000 laser sessions. One friend spent years trying to remove a tattoo she got at 19 - and it's still visible.
We didn't fear tattoos. We feared permanence.
"We didn't want to choose between expressing ourselves and protecting our future selves. So we refused to."
Hailey & Brooke - Co-Founders
We spent months reading forums and removal communities. Thousands of women sharing the same story.
"I started regretting my tattoo before the artist was even done with it. I was never 100% sold on the design, which should have been a warning sign."
"I got it during a dark period in my life. I've had 10 laser treatments and it's still here. Every appointment brings this awful spiral of regret."
"I have three clovers on my hip that I got when I was 17. Then I had kids. They're lettuce leaves now."
"Many women feel shy about speaking up. But potentially hurting an artist's feelings isn't nearly as detrimental as living with something you hate on your own body."
Why should self-expression require a lifetime contract? Your style evolves. Your body changes. Why should your ink be the one thing that can't keep up?
We developed InstantInk™ - a plant-based formula that applies in seconds, looks hyper-realistic within 24 hours, and naturally fades in 1-2 weeks. No needles. No pain. No regret.
This isn't the fake temporary tattoo from childhood. InstantInk™ sits in your skin, looks completely real, survives showers, oceans and gym sessions - then gracefully disappears.
Inky was born from one belief: test-drive your dream tattoo before making it permanent. Fall in love with it - or move on. Either way, you win.
Every design fades naturally. Change your mind whenever you want.
InstantInk™ develops inside the skin. People won't know the difference.
Plant-based, FDA-compliant. Waterproof. Safe for all skin types.
No salon. No appointment. No healing time. Just you and 10 seconds.
INKY exists for every woman who's ever saved a tattoo inspo pic and thought "maybe one day." The aesthetic without the anxiety. Your body, your canvas - rewritten as many times as you want.